They Only Had $36 Left… Now This Protein Bar is a $1B+ Brand

What does it take to turn a niche idea into a global phenomenon? For Alan Barratt, it meant trusting his instincts, betting on a product his own board doubted, and risking it all on a pivot that made no logical sense, until it did.

In this episode, Alan reveals the behind-the-scenes battles that shaped Grenade’s bold transition from sports supplements to protein bars, the critical moment one unexpected ally tipped the scales, and how a sold-out launch in two hours changed everything.

It’s a masterclass in the power of instinct, risk-taking, and the importance of embracing failure along the way.

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